vita
ROBERT S. OWEN, Ph.D.

rsowen@sykronix.com
http://www.sykronix.com

Education:

• Ohio State University, 1987-92
  Ph.D., Marketing (logistics minor)

• Ohio State University, 1987-90
  M.A., Marketing

• Central Michigan University, 1979-81
  M.A., Management

• Park College 1977-79
  B.A., Management (Cum Laude)

• Community College of the Air Force, 1976-78
  A.A., Instrumentation Electronics

• USAF School of Metrology, 1976
  Honor Graduate, Metrology

• Bowling Green State University, 1971-1974
  education major (music scholarship)

Dissertation:

• Consumer Mental Workload: Meaning and Measurement (1992). Columbus, OH: Ohio State University. Martha C. Cooper, advisor. UMI order number DA9227347, 340 pp. Dissertation Abstracts International vol. 53-5, p. 1592A

Professional Certifications:

• Certified Electronics Technician (CET, #OH-450), administered by the International Society of Certified Electronics Technicians.

• Brainbench Transcript ID 2948781, html, information technology.

Other Training:

• Direct Marketing Circulation Day, New York, NY. 30 JAN 97. Scholarship awarded by the Direct Marketing Association.

• Direct Marketing Institute for Professors, fellowship awarded by the Direct Marketing Day of New York, Inc. and the Direct Marketing Educational Foundation, 29-31 MAY 96, New York, New York.

Teaching Experience:

• Texas A&M University - Texarkana, Texarkana, TX. Assistant Professor, 2002-pres.

• Pennsylvania State University - Berks, Reading, PA. Assistant Professor, 1999-2000.

  • Personal Selling

  • Project Management and Planning

  • Logistics

  • Topics in Business

• State University of New York at Oswego, Oswego, NY. Assistant Professor, 1994-1999.

  • Consumer Behavior

  • Principles of Marketing

  • Sales Management

  • Marketing Management (graduate)

  • Business Research (graduate)

• Bloomsburg University, Bloomsburg, PA. Assistant Professor, 1992-94.

  • Marketing Principles and Practice

  • Consumer Motivation and Behavior

  • Marketing Management (undergrad)

  • Marketing Management (graduate)

• Ohio State University, Columbus, OH. Graduate Teaching Assoc. (full responsibility), 1987-92.

  • Sales Management

  • Cases in Managerial Marketing (capstone)

  • Marketing Management

  • Marketing Principles

Other Relevant Experience:

• Project Director. Sykronix, LLC.  2001-pres.  A pharmaceutical marketing research web portal, SyKronix.com, and online marketing research service, SyKronix.net.  Built capabilities for online surveys, online focus group research, online messaging systems; built internal intranet and development tools.  Built mousEye.SyKronix.net and associated demonstrations of online pseudo eye tracking for web usability studies; SyKwest, an online questionnaire application; Tyman-Space College, online training associated with SyKronix.com.

• Project Director. V2, Blue Bell, PA.  Fall 2000.  Developed an online pseudo eye tracking application for a pharmaceutical consulting firm, conducted competitive intelligence research.

• Graduate Associate. Ohio State University, Department of Marketing, Columbus, OH.  SP 88, WI 89, SP 91.  Fabricated electronic equipment and wrote computer programs used in advertising research; performed statistical analyses.

• Electronics Technician. Ohio State University, Behavioral Sciences Laboratory, Department of Psychology, Columbus, OH. 1981-87.  Designed and fabricated electronic computer interfaces; wrote computer programs used in social, cognitive, and engineering psychology research.  Designed and ran video facilities used in counseling psychology and in focus group research.

• Sales Agent. Northwestern Mutual Life Insurance Company, Columbus, OH.  1980-81.  Sold financial and estate planning products while completing MA degree.

• Metrologist. United States Air Force, Lowry AFB, CO, and Precision Measurement Equipment Laboratory, Rickenbacker AFB, OH.  1976-80.  Metrology is the science of measurement through the use of scientific method.  Calibrated and repaired precision measurement equipment to what is now the NIST (National Institute for Standards and Technology).  Honor Graduate of nine month PME school.

Competitive Grant Awards:

• Owen, Robert S., "An Investigation of the Value-Added Role of the Seven Step Selling Process." SUNY Oswego Scholarly and Creative Activity Grant. $1,000. DEC 94.

• Owen, Robert S., Madeline Foshay, & Roch King (1994), "North American Indian Traveling College Program." Pennsylvania State System of Higher Education Office of Social Equity. $3120. JAN 94.

• Owen, Robert S. (1992), "Polychronic Time Use: Implications for a Developing Workforce." Institute for Comparative and International Management Studies (ICIMS) Professional Development Award. $1500. NOV 92.

Publications:

• Owen, Robert S., Alfred Ntoko, Ding Zhang, & June Dong, (forthcoming), "Public Policy and Diffusion of Innovation." Social Indicators Research.  Also as a chapter in Advances in Quality of Life Research, Volume 2. Bruno D. Zumbo (ed.). Boston: Kluwer Academic Publishers.

• Owen, Robert S. (2002), "A Matter of Trade-offs: Examining the Advantages and Disadvantages of Online Surveys." Quirk's Marketing Research Review (February), 24-29.

• Owen, Robert S. (1999), "Using Programmed Branching to Automate Interactive Cases on the Web." Marketing Education Review, 9(3), 41-60.

• Owen, Robert S. (1999), "A Time and Motion Study of Web Course Development." Prodeedings of the Eighth Annual SUNY FACT Conference on Instructional Technologies, 65-66. Elizabeth O. Sullivan (ed.). System Administration, State University of New York.

• Owen, Robert S. (1999), "An Application for Generating Interactive Practice Exams on the Web." Prodeedings of the Eighth Annual SUNY FACT Conference on Instructional Technologies, 66-69. Elizabeth O. Sullivan (ed.). System Administration, State University of New York.

• Owen, Robert S. (1999), "The Structural Environment of Diffusion," 244-248. Developments in Marketing Science, 22. Academy of Marketing Science.

• Owen, Robert S., (1999), "Serendipity and Some Potentially Generalizable Factors in the Successful Diffusion of Innovation." Marketing History: The Total Package, 243-250. Stanley Hollander, Diana Twede, Terrence Nevett, & Kathleen Rassuli (eds.). Proceedings of the Ninth Conference on Historical Analysis and Research in Marketing. Cosponsored by Michigan State University, Journal of Macromarketing, and Academy of Marketing Science.

• Owen, Robert S. (1998), "Non-CGI Interactive Course Materials on the Web." Prodeedings of CIT98: Seventh Annual SUNY FACT Conference on Instructional Technologies, 87-89. Elizabeth Sullivan (ed.). System Administration, State University of New York.

• Owen, Robert S. (1997), "Some Considerations in Using the Web as a Course Tool." Proceedings of the 19th Annual American Marketing Association International Collegiate Conference, 32-38. William Gary Wolf (ed.).

• Owen, Robert S., Clara R. Wu., & Timothy J. Sherman (1996), "Use of a Web Page for Posting Class Materials." Proceedings of CIT96: The Fifth SUNY Conference on Instructional Technologies, 111-113. Paul Kramer & Elizabeth Sullivan (eds.). State University of New York Office of University Relations.

• Owen, Robert S., Kenneth R. Lord, & Martha C. Cooper (1995), "Using Computerized Response Time Measurement for Detecting Secondary Task Distractions in Advertising." Advances in Consumer Research, 22, 84-88.

• Owen, Robert S. & Md. Abdul Mobin (1995), "A Review of Bundled and Unbundled Post-Sale Service Options." Developoments in Marketing Science, 18, 304-311. Roger Gomes (ed.). Academy of Marketing Science.

• Owen, Robert S., Md. Abdul Mobin, & John R. Grabner (1994), "Post-Sale Field Service: Options, Costs, and a New Option." Developments in Marketing Science, 17, 305-309. Elizabeth J. Wilson & William C. Black (eds.). Academy of Marketing Science.

• Lewis, Phillip R. & Robert S. Owen (1994), "Early History of the American Marketing Association and Journal of Marketing." Contemporary Marketing History, 487-495. Jeffrey B. Schmidt, Stanley C. Hollander, Terence Nevett, & Jagdish N. Sheth (eds.). Cosponsored by Michigan State University, Emory University, Academy of Marketing Science, & Journal of Macromarketing.

• Owen, Robert S., Thomas E. Nygren, & Clark Leavitt (1993), "On the Dimensions of Consumer Mental Workload." Proceedings of the Society for Consumer Psychology, 55-59. Karen A. Finlay, Andrew A. Mitchell, & F. C. Cummins (eds.). Society for Consumer Psychology, Division 23, American Psychological Association.

• Owen, Robert S. & Curtis P. Haugtvedt (1993), "Time and Consumer Information Load." Developments in Marketing Science, 16, 55-59. Michael Levy & Dhruv Grewal (eds.). Academy of Marketing Science.

• Owen, Robert S. & Kizito Wademi (1993), "Polychronic Time Use: Implications for a Developing Workforce." Marketing and Economic Restructuring in the Developing World, 427-433. Luis V. Dominguez (ed.). International Society for Marketing and Development.

• Owen, Robert S. (1992), "Clarifying the Simple Assumption of the Information Load Paradigm." Advances in Consumer Research, 19, 770-775.

• Owen, Robert S. (1991), "Integrating Polychronic Time and Attention Theory." Marketing: Toward the Twenty First Century, 98-101. Robert L. King (ed.). Southern Marketing Association.

• Owen, Robert S. (1991), "Serendipity, Diffusion, then Foresight: Hindsight Supporting Sheth's 'LDC' from the Marketing of the Model T and Other Discontinuous Innovations." Marketing History: Its Many Dimensions, 324-341. Charles R. Taylor, Steven W. Kopp, Terence Nevitt, & Stanley C. Hollander (eds.). Academy of Marketing Science and Michigan State University.

• Owen, Robert S. (1991), "Clarifying the Simple Assumption of the Secondary Task Technique." Advances in Consumer Research, 18, 552-557.

• Owen, Robert S. & Martha C. Cooper (1991), "The Role of Bundled Maintenance Warranties." Developments in Marketing Science, 14, 212-216. Robert L. King (ed.). Academy of Marketing Science.

• Owen, Robert S. (1990), "The Secondary Task Technique and the Measurement of Attention, Effort, Elaboration, Etc." Progress in Marketing Thought, 476-479. Lewis M. Capella, Henry W. Nash, Jack M. Starling, & Ronald D. Taylor (eds.). Southern Marketing Association.

• Owen, Robert S. (1990), "Integrating Attitude and Attention Theories." Developments in Marketing Science, 13, 52-55. B. J. Dunlap (ed.). Academy of Marketing Science.

• Owen, Robert S. (1990), "What Makes for Defined (However Good) Service Encounters?" Proceedings of the Eleventh Annual Industrial/Organizational Psychology and Organizational Behavior Graduate Student Convention. Emily L. Haus (chair). The Ohio State University.

• Owen, Robert S. & Martha C. Cooper (1990), "Some Definitions and Issues in Instrumentation and Measurement." Working Paper Series of the College of Business, #WPS 90-49. Columbus, OH: The Ohio State University.

• Owen, Robert S., John R. Grabner, & Martha C. Cooper (1990), "The Value-Added Role of Boundary-Spanning Employees." Developments in Marketing Science, 13, 513-516. B. J. Dunlap (ed.). Academy of Marketing Science.

• Lord, Kenneth R., Robert E. Burnkrant, & Robert S. Owen (1989), "An Experimental Comparison of Self-Report and Response Time Measures of Consumer Information Processing." AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing, 196-200. Paul Bloom et al. (eds.). American Marketing Association.

• Owen, Robert S. (1986), "A Modern Metronome." ReRun (March/April), 41-43. CW Communications. [Computer timing program and article.]

Published Abstracts:

• Owen, Robert S. (1999), "Some Techniques for Interactive Pedagogy." Developments in Marketing Science, 22, 263. Presentation as panelist, "Innovative Uses of Cases in Marketing Education" at the 1999 Annual Conference, Academy of Marketing Science, MAY 99.

• Owen, Robert S., Alfred Ngoko, Ding Zhang, & June Dong (1998), "Macromarketing, Public Policy, and Diffusion of Innovation.." Paper Abstracts of the ISQOLS 1998 Conference, Shelly Rennick & Bruno Zumbo (eds.). International Society for Quality-of-Life Studies. (Full abstract available at http://quarles.unbc.ca/psyc/isqols/isqols98abstracts.html)

• Owen, Robert S. (1997), "The Global Village Blast to the Past." Marketing History Knows no Boundaries, Proceedings of the Eighth Conference on Historical Research in Marketing and Marketing Thought, 203. D.G. Brian Jones & Peggy Cunningham (eds.). Cosponsored by Michigan State University, Queens University, Academy of Marketing Science, and Journal of Macromarketing.

Book Chapters:

• Introduction. Introductory Chapter to online Marketing Principles textbook/course at Socrates Web site (http://www.esocrates.com).

• Promotion. Chapter to online Marketing Principles textbook/course at Socrates Web site (http://www.esocrates.com).

• Sales Management. Chapter to online Marketing Principles textbook/course at Socrates Web site (http://www.esocrates.com).

Conference and Refereed Presentations: (Presentations of proceedings listings are not duplicated.)

• "'Languages Across the Curriculum' Approaches to Internationalizing Business Education: Interdisciplinary Collaboration." Presentation with Virginia Fichera and Stephen Straight at the Thunderbird - EMU 2000 Conference: Language, Communication, and Global Management, Scottsdale, AZ, APR 00.

• "Faculty Across the Curriculum: Lessons from a Languages Across the Curriculum Program." Presentation with Virginia Fichera and Stephen Straight at the Eighth American Association of Higher Education Conference on Faculty Roles and Rewards, New Orleans, LA, FEB 00.

• "Measuring Attention-related Constructs on a Web Browser." Poster session at the 1999 conference of the Association for Consumer Research, Columbus, OH, SEP 99.

• "New Technologies, New Partnerships, New Strategies: SUNY-Oswego’s WWW-Enhanced Language and International Trade Major Project." Special session with Virginia Fichera & Said Atri. 1998 Annual Conference of the Academy of Marketing Science, Norfolk, VA, MAY 98.

• "Measurement of Attention on a Computer Screen." SUNY Conference on Cognitive Science, State University of New York at Oswego, Oswego, NY, APR 98.

• "Some Problems and Issues in Using Microcomputer Measurements to Imply Mental Constructs." 1995 Annual Conference of the American Psychological Association, Division 23, Society for Consumer Psychology, New York City, AUG 95.

• "An Exploration of the Dimensions of Consumer Mental Workload." Graduate Research Forum, The Ohio State University, APR 92.

• "The Core Product and the Value Added by Boundary-Spanning Employees: An Investigation of the Life Insurance Agent." Graduate Research Forum, The Ohio State University, APR 89.

Honors/Awards:

• Paper Presenter (competitive), Ohio State University Graduate Research Forum, 1992.

• Paper Presenter (competitive), Ohio State University Graduate Research Forum, 1989.

• Discussant (invited), Albert Haring Symposium, 1989.

• Participant (invited), Operation First View, USAF, 1979.

• Cum Laude graduate, Park College, 1979.

• Honor Graduate, USAF School of Metrology, 1976.

• Scholarship, School of Music, Bowling Green State University, 1971-73.

Professional Service to the Discipline:

• Web developer and maintainer, 2002 International Conference on Pharmacy Practice in Africa.

• Editorial Review Board, Journal of Services Marketing, 1995-1998.

• Textbook Reviewer, NTC Business Books, JAN 98.

• Web site reviewer, Prentice Hall, MAR 97.

• Paper reviewer, Eighth Conference on Historical Research in Marketing and Marketing Thought, FEB 97.

• Paper reviewer, Marketing Management Association, DEC 96.

• Web site reviewer, Prentice Hall, SEP-OCT 96 (several sites).

• Textbook manuscript reviewer, Prentice Hall, JUN 96.

• Ad hoc reviewer, Journal of Business Research, 1995.

• Textbook manuscript reviewer, Prentice Hall, JUL 96.

• Textbook manuscript reviewer, Prentice Hall, JUN 96.

• Textbook manuscript reviewer, South-Western College Publishing, OCT 95.

• Paper reviewer, Northeast Decision Sciences Institute Conference, OCT 95.

• Paper reviewer, World Marketing Congress, DEC 94.

• Session chair and discussant, Product History Track, Sixth Conference on Historical Research in Marketing and Marketing Thought, Atlanta, GA, MAY 93

• Paper Reviewer, Sixth Conference on Historical Research in Marketing and Marketing Thought, JAN 93.

• Paper reviewer, World Marketing Congress, JUL 92.

• Paper discussant, Albert Haring Symposium, Bloomington, Indiana, APR 89.

University Service:

• Penn State - Berks

  • Marketing Search Committee (1999-2000)

• SUNY Oswego

  • Faculty Advisor, American Marketing Association student chapter (1994-98) - Finalist in International Case Competition, 1997.

  • Undergraduate Curriculum Committee (1995-1999)

  • Judicial Advisor (1995-pres.)

  • General Education Natural Sciences Steering Committee (1996-1999)

  • Alcohol and Other Drugs Curriculum Infusion Committee (1995)

  • Human Subjects Committee (1995-1996)

  • Instructional Computing Center Advisory Board (1995-1999)

  • Instructional Computing Center Equipment Subcommittee (1996-1999)

  • School of Business Curriculum Committee (1994-1996).

  • School of Business Instructional Resources Committee (1995-1999)

  • Committee for department chair selection (1994).

  • Marketing Position Search Committee (1996)

  • Quest 95, 97 session chair; Quest 95, 96, 97, 98 paper presenter

  • Faculty Calling participant (1995, 1996, 1997, 1998)

  • Graduation Ceremony Marshall (1995)

• Bloomsburg University

  • Founding Faculty Advisor, Frontline (a support organization for students with mental handicaps, 1994)

  • Faculty Coadvisor, START (Students Together Alleviating Racial Tension, 1993-94).

  • Chair, Search and Screen Committee, Marketing Department (1992-93).

  • University Forum (1992-1994).

  • College of Business Technology Planning Committee (1992-94).

  • Native American Awareness Committee (1993-94).

  • University Marketing Plan Committee (1993-94).

• Ohio State University

  • Faculty Advisor, Pi Sigma Epsilon sales fraternity (1990-91).

Past Professional Memberships:

• Academy of Marketing Science

• American Marketing Association

• Association for Consumer Research

• International Society of Certified Electronics Technicians

• International Society for Marketing and Development

• International Society for Quality of Life Studies

• Society for Consumer Psychology (Am. Psych. Assn. Div. 23)