online surveys
Scratch built, so these can be customized to fit any style that is
needed (e.g., use your company logo and colors).
Sample survey.
Your survey can be designed by Dr. Owen
(CV)
or you can write your own to be coded here.
If you would like to write your own, visit the
online Consumer Psychology
course at SyKronix' own
Tyman-Space
Online College, with particular attention to the
following chapters:
See also the survey
building blocks tutorial at the SyKronix
Marketing Researcher's Portal
Allow about a day to generate, mount, and QC a simple
(non-branching,
non-piping)
survey on SyKronix' server. SyKronix
is not equipped to do recruiting.
synchronous online focus group facilities
Sample
the Blue Room; enter with any nickname you want. Powered by
BlueChat, it does not require the participant to download any special
software and it does not require Java. Although
the Blue Room can be set to drop messages older than a few minutes
from the room, (adjustable for any period of time that you want)
a full transcript of the session is retained.
Try it now.
Allow a day to configure a room to your needs. You may moderate
your own session if you wish. SyKronix is not
equipped to do recruiting.
If you must run a focus group on browsers that cannot do frames or
JavaScript (e.g., hand-held devices), an alternative facility can be
set up.
asynchronous online focus group facilities
Sample
the Red Room, a multiple-topic message board system powered by YaBB.
An asynchronous focus group session is run across days, rather than run live.
Allow two days to configure a room to your needs. You may moderate
your own session if you wish. SyKronix is not
equipped to do recruiting.
web usability tools
FLIGHT
RECORDER
and
TUNNEL
VISION
are ways to track where people are looking in text,
image, or web documents. This allows us to gain a better understanding
of what attracts someone's attention, what holds a person's attention, how a
person navigates through a document, what parts a person finds particularly
interesting or confusing, and such. Take a look at some beta demonstrations of these tools, read the FAQ, and read the potential benefits that this beta technology
might someday offer, available only at SyKronix..
These techniques are powered by
mousEye technology that was
developed here at SyKronix.
messaging systems
SyKronix has also developed a special message board for use by trainers
or anyone who is working remotely with a team. This application
allows team members to bookmark online resources to share with others
in the group. The software is GPL licensed (free and modifiable) and can be
downloaded from here. Installation
requires knowledge of cgi/perl, but it can be installed by SyKronix.
about the online server
SyKronix uses Feature-Price to host its services. This hosting
provider was chosen over other hosting services, including SyKronix'
own equipment, in part because it is located on an Internet backbone.
This does not guarantee service, but it does suggest that speed of access,
reachability, and reliability should approach that of the entire Internet
itself.